10, 2026 3:13


Sienna Woo is a multidisciplinary graphic designer based in NYC.
Specializing in brand identity and digital experiences,
her practice combines conceptual thinking and visual experimentation
to create distinctive visual languages across print and digital media.

Feel free to contact for any inquiries.
siennawoodesign@gmail.com


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 Novel CureIdentity · Editorial · Digital

Novel Cure is a publishing house that prescribes novels based on emotion rather than traditional categories. It offers an alternative approach to literature by pairing precisely defined emotions with carefully selected classics, treating each prescription as an act of editorial judgment.

One Sock Missing Identity · Art Direction
One Sock Missing is a neighborhood coffee and wine bar set inside a former laundromat. Drawing from the traces of its previous life, the identity reinterprets familiar laundromat graphics and everyday ephemera for a space that shifts from coffee in the morning to wine in the evening.


oomojomoDigital · Photography
Oomojomo is a personal photography archive documenting people, places, and everyday observations. Built as an evolving visual collection, the website brings photography and music together through a simple, image-led browsing experience.
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Aland In-store Signage
 In-store signage and retail graphics for ALAND Global, supporting seasonal product displays and brand communication across a multi-brand retail environment.


Dashi Hotel Brand Identity 

Transforming former gosiwon units into a modular living community.

StellaPackage design
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