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Sienna Woo is a multidisciplinary graphic designer based in NYC.
Specializing in brand identity and digital experiences,
her practice combines conceptual thinking and visual experimentation
to create distinctive visual languages across print and digital media.

Feel free to contact for any inquiries.
siennawoodesign@gmail.com


 Novel Cure Brand Identity, Web Design

Novel Cure is a publishing house that prescribes novels based on emotion rather than traditional categories. It offers an alternative approach to literature by pairing precisely defined emotions with carefully selected classics, treating each prescription as an act of editorial judgment.

One Sock Missing  Brand Identity, Web Design
One Sock Missing is a neighborhood coffee and wine bar set inside a former laundromat. Drawing from the traces of its previous life, the identity reinterprets familiar laundromat graphics and everyday ephemera for a space that shifts from coffee in the morning to wine in the evening.


oomojomo Photography,  Web Design
Oomojomo is a personal photography archive documenting people, places, and everyday observations. Built as an evolving visual collection, the website brings photography and music together through a simple, image-led browsing experience.
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Dashi Hotel Brand Identity 

DASHI reimagines the traditional Korean goshiwon as a contemporary co-living space for young urban residents. Its flexible visual identity rearranges within a fixed space, reflecting the adaptability of compact urban living and the different ways people inhabit it.

Aland In-store Signage
In-store signage and retail graphics for ALAND Global, supporting seasonal product displays and brand communication across a multi-brand retail environment.
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Rational Irrationality Experimental Film
An ongoing series of short visual studies combining familiar objects with unexpected actions to create visual paradoxes.

StellaPackage design
Stella is a Greek specialty food brand inspired by ancient Greek mythology and culture. Featuring hand-drawn illustrations, its visual identity offers a contemporary take on traditional Greek products, including olive oil and honey.
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